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Change Making Media Lab

PRODUCING SOCIAL CHANGE THROUGH TRANSFORMATIVE MEDIA

The Change Making Media Lab [CMML] is an emerging organization whose mission is to foster positive social and environmental change by promoting research on effective media techniques and creating strategic high-impact cinema, television, and multi-media visual imagery to inspire individuals, organizations, and communities into action.  

CMML’s vision is to have engaged community members leverage the power of the cinematic arts to achieve health, sustainability, and social justice.  In pursuit of this vision, CMML is working toward the following goals:
  • Supporting cutting-edge research focused on the multi-dimensional components of the cinematic arts and their effects on human behavior and their ability to produce individual, community, and policy change
  • Utilizing targeted research to inform, promote, and increase the production of socially transformative media
  • Conducting post distribution effectiveness assessments through innovative evaluation techniques
  • Enhancing the professional development of new social change media makers through holistic multi-disciplinary coursework that integrates research and applied practice
  • Building the capacity of public and private entities to affect positive social change by providing them with the information, skills, tools, and technical assistance resources to create their own socially transformative visual media
  • Becoming a national hub for social change media research, education, information dissemination, and production
  • Becoming a fully self-sustaining entity by leveraging fee-for-service revenues
CMML is bringing together a wide range of multidisciplinary stakeholders from across the nation to achieve these goals.  CMML is strategically housed within the University of Southern California [USC] School of Cinematic Arts, [SCA] one of the premiere film schools in the country.

Media Production – Creating Socially Transformative Media
CMML will be a critical media production resource for entities vested in motivating individuals and inspiring positive social change.  It will do this by providing in-house production services on CMML sponsored media projects and by supporting projects in the community.

Capacity Building Workshops – Expanding Institutional Capacity
CMML will offer workshops to public and private entities desiring to develop or expand their organizational capacity to directly engage in media production.

Technical Assistance/Consulting – Brokering Resources & Building Partnerships
CMML will serve as a technical assistance broker by connecting its media production professionals with entities needing assistance in applying best practices during pre-production, production and distribution.
If you are interested in our work please contact:
USC School of Cinematic Arts
Change Making Media Lab
Jeremy Kagan
900 West 34th Street,
University Park, SCA 445,
Los Angeles, CA 90089-2211
914.413.0318

More about Jeremy Kagan
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