David Wertheimer Quoted

in Canada's Financial Post

Entertainment Technology Center executive director David Wertheimer was quoted in Canada’s Financial Post about changes in how TV networks acquire new shows.

The arrival of series “quarterlife” on a major network from its beginnings on the Internet has proven that there’s not a single model anymore, Wertheimer said. “We’re getting to a point where you’re only limited by your creativity, not bound by the traditional rules of the ‘system.’” David is the former president of digital entertainment at Paramount.

A CNET News story cited research co-led by Wertheimer who with a colleague found that mobile phone users will watch more videos on their phones if they can get them for free.

Associated Person:

David Wertheimer