Advertising Age Story

ETC

The school’s Entertainment Technology Center was featured in an Advertising Age story about time-shifting technologies on TV’s prime time. The center’s Anytime/Anywhere Content Lab tracks how students are watching television, the article noted.

“There will only be two kinds of television in the future: event television and on-demand television,” said David Wertheimer, the center’s executive director. “I believe that the networks have a great opportunity to establish new kinds of advertising opportunities and business models. There is still an important role for networks and programming, but it will require a different kind of thinking,” he said.

More Information
http://adage.com/upfront07/article?article_id=116578

Associated News:	Entertainment Leader Hollywood Veteran David Wertheimer To Lead ETC
Associated Person:	David Wertheimer